The Lone Ranger Gets a Partner

For those who haven't checked out www.zootoo.com yet, this is a website that is trying to build a pet owner community and knowledge base centered around user experiences for different pet services, retailers, animal shelters and rescues, products, you name it, it's probably there. Their goal, I think, is to become the number one destination if you want a review of a pet product or service, and they are doing a good job building it up with a million dollar makeover contest for your local animal shelter.

Anyway, my point is, as I was perusing some of the reviews for some of the dog treats on this website, I started out mildly disappointed. After all, I own a dog bakery, and my whole mantra is healthy, natural, no sugar, no salt, no preservatives. Some days I feel like I am on a crusade to improve the diets of all of those disbelievers out there. With the humanization trend of pets, we can compare our dogs to our children in many cases. We wouldn't dare feed our kids nothing but sugar, salt, and artificial coloring all day, would we? They need to eat their vegetables, the food pyramid, good stuff in the tank, right? But so many of the treats you buy in the store is contrary to that stance. Sugar and salt help all the other nastiness go down easier - make the dog want to eat it.

Sorry for the digression - back to my point. I started off mildly disappointed, as I read one mom after another quip how these treats must be yummy, their dog "wolfed them down". Ick. Then, the tide turned. Someone actually mentioned that they should look at the ingredients of these treats. Too many chemicals - 1 out of 5 stars. Then another low review - look at all of the sugar. Look at all of the artificial coloring. These colors can't be natural.

Now, I know that I am not personally responsible for these readers opinions, but I don't feel like I am the lone ranger trying to help your dogs live longer and healthier. These women get it. If you are reading this, then I think you are getting it too. And that makes me proud. Most people don't know that the pet food industry was born to dispose of the people food waste. Fancy marketing was used to lull us into a sense of complacency of what we feed our pals, our best friends, our park play buddies, and our sappy movie snugglers. Even if you don't buy your treats from me, just read the ingredients. Just because it's cute and looks like a mini spare rib doesn't mean it's good for your dog. Thats all I ask. Oh, and vote for your local shelter at zootoo.com. I guess thats really two things.