Bigwag 2.0

Hey everyone -

You may have noticed that our logo is changing. Or, maybe you didn't notice - that was the problem with our old logo. It wasn't very noticeable. In preparation for our birthday party next month, we are rolling out a new Bigwag. We are now Bigwag Dog Bakery, or Bigwag 2.0, as the project has been called internally. We have a new logo, we are dropping the "gourmet" from our logo, and we are no longer mixing up the capitalized letters in Bigwag. I think, in retrospect, that the weird capitalizations made it hard to read. Everyone called us "Big Wag", or "Big Wags", or some variant of that. We had always intended "Bigwag" to be one word, we just thought the mixed up capitalizations would be fun. Turns out, it wasn't.

It was also not bold enough to get people's attention. The "Gourmet Dog Bakery" part was so small, nobody would read it, and then nobody knows what Bigwag does. Hopefully, our new logo leaves no doubt what we do. We also dropped the Bigwag dog that was to the right of the logo. We are not dropping "Bubby" out of all of our materials, in fact, he is still the same dog that is to the left. We just think he was "too cute", detracting people's attention away from the name. Everyone always remembered the cute doggy, but couldn't remember how to spell our name.

Just to prevent any rumors starting, we have not sold the bakery, and the management is still the same. If you were looking forward to new owners, I'm afraid I'll have to disappoint you a bit longer :P

We are also starting an initiative to get some new products in the store. We are planning on building out the "Dog Barkday" section, with party supplies, clothing, treat jars and dishes, supplements, more kinds of food, more kinds of collars, harnesses, cool new stuff nobody has seen before. If you have any requests, like the wonderful sweet potato chews that a customer pointed us towards, then don't hold back. Comment here, or let us know at the store. We'd love your input here.

We are also talking about "Bigwag After Hours", which I'm not going to divulge any secrets just yet, but we hope will be some fun social events at our store. Stay tuned for more information about that later.

Now, you might be asking, what about our treats? Whats changing with those? Well, as for right now, we don't have any plans on changing our treats up. We might be adding a couple of different kinds of treats. We are currently planning some new trainer chips that are for high performance dogs, and some "super treats" that will have ingredients that lower cholesterol, help joint pain, help heart disease, etc. We're also hoping to continue our current "Treat of the month", after our "Stephen Colbert Claws" are up, to roll out something new each month just for a short period of time. We are even talking about holding contests to let our customers name the treat of the month. But, rest assured, your favorites should still be here the next time you come by our store.

So, not to fret. Bigwag 2.0 is going to be a better Bigwag. We hope to be your source of quality, innovative, ground breaking pet products for all of your needs and wants. We are all about quality, guaranteed, American made (when possible) pet products. If there is anything we can do for you or your pet, let us know!